90's Pop-Culture Is Back: But Why?

Fashion is a reflection of the times we live in, and just like history, it has a way of repeating itself, reminding us that the past is never too far behind.
- Tom Ford

Ah, the 90’s…

It was the dawn of the internet. Email was barely a thing, and selfie mirror pic's were still years away.

It was an era of creativity and rebellion from the status quo characterized by the rise of hip-hop culture, skateboarding, grunge music, and double denim.

90's Fashion

The bold patterns, platform sneakers, and grunge fashion trends of the 90's were a celebration of self-expression and a rejection of conventional beauty standards.

It was a time when people embraced their unique styles and expressed themselves in ways that went against the mainstream.

It was more than just clothes...

It was a form of art, a statement, and a way to connect with others who shared similar beliefs and values.

History Doesn't Repeat Itself, But It Often Rhymes

Today we're seeing the same embrace of nonconformist culture that we had during the 90's. But this time, it's back with a contemporary twist that reflects the social and cultural context of today's times.

Oversized silhouettes, vintage graphic tees, and gender-neutral fits represent a desire for comfort, authenticity, and a break from societal norms.

In today's post pandemic world we are rebelling against the fake and filtered photos on social media and longing for something that's real.

This search for meaning and raw self expression has led to the resurgence of 90s fashion in a big way.

Smile Back Vintage

If you're itching to get your hands on some 90's style merch, then you've gotta check out Smile Back Vintage in Minneapolis.

It's right by the UMN campus and is a hot spot for college kids and locals who want to embrace the nostalgic 90's fashion vibe.

Their shelves are stocked with loads of vintage Minnesota Gophers apparel and merch from other local sports teams and the vibe is super laid back, so you can take your time to explore and find the hidden gems that speak to your unique style.

It's a goldmine for college kids looking to up their game or for locals who wants to rock some authentic vintage gear.

Urban Jungle

Another dope spot in the Minneapolis vintage game is the Urban Jungle in Uptown.

For starters, the attention to detail in every corner of the shop is next level. It's a blast from the past, but with an upscale and modern twist.

From carefully selected vintage clothing too limited edition accessories, and sneakers. It's a place where creativity and self-expression thrive, a true embodiment of 90's culture.

It's even become a go-to spot for the cities pro athletes and celebrities so you never know who you might bump into.

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