Give The People What They Want
Remember when we were stuck with just a handful of TV channels for sports news? Well, those days are long gone, and the legacy media companies that once held a monopoly on sports coverage are scrambling to stay relevant.
In just a few years independent journalists and content creators have turned the sports world on it's head and these new media mercenaries are racking up millions of online views that often times surpass even the most popular shows on ESPN.
They bring a fresh perspective, unfiltered opinions, and an authentic vibe that resonates with fans worldwide.
Simply put, they're giving the people what they want.
A Sports Industry Archaeologist
Right at the forefront of this revolution is Tyler Webb, a Minneapolis-based creator who makes content for the business-minded sports fan.
You can think of him like a sports industry archaeologist, digging up the details on little known facts about sports history, current events, and the behind-the-scenes business moves that shape the world of sports as we know it.
His content creation expertise and entertaining delivery have attracted millions of views, shares, and a rapidly growing follower base.
But what sets Tyler apart is his ability to transform attention into cold, hard cash.
A New Form Of Currency
In today's world, attention is the new currency, and where there's attention, there's money to be made.
The shift away from traditional media outlets has created an opening for creators like Tyler to turn their content creation skills into business opportunities.
Tyler capitalized on this and launched Uncle Charlie, a sports marketing agency that specializes in social media management for sports organizations.
His scroll stopping content has managed to put up some big growth numbers for his clients. For instance, he took Da Beauty League's Instagram account from a measly 3,000 followers to a follower base of over 37,000, while generating over 15 million unique impressions.
His unique approach to content not only generates engaging material for his personal brand, but has also enabled him to establish a successful sports marketing agency that helps teams and organizations build deeper connections with their fans.
Player Personalities: Post game interviews, media days, and unfeathered access to athletes from traditional entities like ESPN and other networks will see a decline.
We predict a rise in athlete podcasts, livestreams, and even Twitter spaces where athletes can control the narrative, build their personal brand, and connect with fans on their own terms.
Democratized Streaming: The reign of cable TV is coming to an end. Why settle for commentary from some random network pundit when you can watch a game with your favorite creator?
Platforms like YouTube, Twitch, and Twitter will become players in the sports media landscape as they give fans the power to choose who they want to listen to during a game.
Tyler's success, along with the success of agencies like his, are just a glimpse into the changing sports media landscape.
Whether our predictions pan out or not, there's one thing we are certain of: the future of sports media and talented creators like Tyler is bright, and the best is yet to come.